Hell, etc. (label)
- For the exhibition see Hell, Etc. (exhibition)
Hell, etc. is an American record label founded by Marilyn Manson in 2010. It is a vanity label operating under the larger parent publisher Cooking Vinyl. The first Hell, etc. release was Marilyn Manson's Born Villain, which was released in 2012. Hell, etc. is the second vanity label Manson has operated, the first being Posthuman Records, which functioned within Interscope Records between 2000 and 2002.
The formation of Hell, etc. was announced on November 7, 2010, as part of a joint venture with Cooking Vinyl Records, which will handle the worldwide distribution, marketing and promotion of Marilyn Manson's future releases. Manson explained, "We will always be our worst audience, until we stop being an audience and start being an artist. Any art is flesh and blood, no matter how you perform, decorate or display it. But we all want the passionate horror of that blood. And blood is what I am here to bring." Marilyn Manson manager Tony Ciulla told ABC News, "The 50-50 joint venture is a 'more attractive financial arrangement and allows for greater (creative) control,' with both parties sharing profits after Cooking Vinyl recoups its costs, which include an advance paid out to Manson and a 'big marketing commitment.'"
Cooking Vinyl founder Martin Goldschmidt has projected an initial global sales target of 500,000 units.
|“||We're delighted to welcome MARILYN MANSON to Cooking Vinyl," said Goldschmidt. "Often our 'relaxed' approach to A&R brings out killer performances and albums from artists. I can't wait to hear what Manson comes up with. This is a landmark signing for us. We shook up folk music in the late 80's/90's with MICHELLE SHOCKED, COWBOY JUNKIES and BILLY BRAGG, we have shaken up dance in the last couple of years with THE PRODIGY, GROOVE ARMADA and UNDERWORLD, and we are ready for a new adventure with Mr. Manson.||”|